Conventional wisdom tells us that there are two camps: print designers and web designers. We’re not buying it. We believe each informs and inspires the other. Our roots in print design are evident in the visually stunning web sites we build. At the same time, our ever-expanding experience as web designers has helped us to understand how viewers process information on the printed page. Working to achieve their communication goals, we create print materials that take our clients’ work beyond looking beautiful. Even in the wake of the digital future, we still love to do print, and we’re wiser for it.
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Logos Letterheads Business Cards Identity Packages |
Brochures Flyers & Postcards CD/DVD/Record Packaging Advertisements |
Books Catalogs Posters Newsletters |
Announcements Annual Reports Displays Packaging |
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We start by diving in head first. After all, we never really know our clients until we’ve grappled with their problems, celebrated their successes, and talked shop with the leadership. We dive deep and we ask some tough questions, playing the roles of employee, customer and competitor. In the end, we emerge with a challenge: to give our clients a stronger, more strategic voice in the fray.
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Next, we take what we’ve learned—those ideas we’ve crystallized inside our collective brain—and imagine them as real-life communication solutions. Pulling from our design and development toolbox, we devise concepts that simultaneously express who our clients are and elevate their conversations with their customers and their industries.
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Now comes the fun part—making the intangible tangible. Because of our collaborative culture and ongoing crucial input from our clients, there are inevitable drafts, redesigns, and the occasional late-night meetings where we kindly agree to disagree. But then it comes: that familiar “a-ha!” moment when we know we’ve got it and the vision becomes real.
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Once we’ve received the thumbs up from our clients, we’re ready to put it all into practice…but not so fast. The materials we create are integral and thoughtful components of a communications strategy. It’s our job not just to deliver the product, but to help our clients understand how to use it and see how it fits into their big picture.
