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Jackpot! :: How many creme puffs can you buy for $200 million? Mystery solved. Killswitch teamed up with Hoffman York to create a Powerball Calculator site for the Wisconsin Lottery. HYC provided the artwork, while Killswitch executed the functionality and designed the transitions and overall user experience. The website invites users to play with an interactive, database-driven program that mathematically determines the massive amount of goods and services the current lottery jackpot can buy. Killswitch also created a downloadable widget, a fully functional calculator that acts as both a useful object for users and a promotional tool for the Wisconsin Lottery. Now we just have to figure out our lucky numbers.
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NIKEiD Banners :: NIKEiD hired Killswitch to build and produce a series of banners in conjunction with Team Colors and the NCAA's March Madness. These flash banners used NIKEiD creative for the campaign, and included interactivity that allowed users to choose two colors to create custom Nike shoes. Users were then directed to the Nike shoe builder website where they could finalize their selection and purchase shoes. This campaign canvassed 6 major websites over the course of several weeks.
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Paris' Best Friend :: Killswitch has just completed the design and development of MTV’s newest casting website, inspired by the most famous of heiresses. In this new site for Paris Hilton’s new reality show, “I Wanna Be Paris’ New Best Friend,” Paris’ potential BFFs post videos and profiles to vie for the attention of online voters and the affection of Paris herself. Killswitch designed the site around Paris‘ well-heeled public persona and her love of all things pink, while integrating a custom-built content management system powered by Ruby on Rails. We also designed her shiny new logo. That's hot. View Project + / Visit Website +
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The World of Jackass :: Johnny Knoxville and his merry band of jackasses are back, moving from the big screen to the computer screen at jackassworld.com. Jackass viewers flocked to the site as the new, feature-length film "Jackass 2.5" was premiered exclusively online as an innovative business strategy (and probably on a dare from Steve-O). The site boasts a full archive of video clips from the hit TV shows Jackass and Wildboyz as well as clips from the first two Jackass movies. Additional features include a huge photo gallery, editorial reviews, contests, mobile applications, games, merchandise, a Jackass online community, and ripe, new content from the Jackass crew. The site was built from the ground up using Ruby on Rails and was designed with the unique goal of connecting and coordinating an assortment of Web services and 3rd party applications. The Rails foundation collaborates with a Wordpress blog, a Google search appliance, MTV's video and photo distribution service, a Flux-powered community and Akamai caching to deliver the media-rich end product in a highly scaleable and flexible environment. Jackass fanatics unite! And, as always, please leave the man-thongs and staple-gun recreation to the "trained professionals."
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Reinventing the B-to-B Magazine :: Killswitch recently provided branding and print design for a collection of magazines for business-to-business publisher BG+H, whose quarterly publications cover a diverse range of issues and industries. American Builders Quarterly, for instance, profiles the construction industry's leading residential, commercial and real estate companies, while Hispanic Executive Quarterly focuses on the successes and techniques of Hispanic entrepreneurs. Killswitch created a versatile layout structure that established a cohesive look and feel across all publications. Clean, sophisticated typography, as well as a structured grid system that allowed for dynamic image placement, helped to set the magazines apart from their competitors and to establish a distinctive brand for the company.
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Perspectives :: Many people over the years have asked us why, as a firm, we don't write about our day-to-day, technical, design, and client challenges. "Share the knowledge," people say. "Give back to the community for designers and developers." Truth be told, we've been too busy. But with the New Year now in full swing, we've decided to make it our goal, or better yet our resolution, to start to share our thoughts on what we do and why.
Perspectives, one of our new initiatives here at Killswitch, will be a collection of articles written by members of the Collective across all of our disciplines and locations. These articles will include everything from viewpoints that represent the firm's experience and character, to specific and techincal topics relating to the world of development, to informed opinions on design theory and trends. Sometimes, we just feel like letting it all out.
Check back soon for the launch of this new venture at our firm. We hope our contributions will be beneficial to the design and development community (or at least provide for some semi-productive, lunch-hour distraction). Stay tuned...
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Our Three Favorite Words :: The latest additions to our portfolio are tied together by their creative thread: art, music, and design. Firstly, were commissioned to design the website for The ArtThread Foundation, a non-profit organization that provides hope and strength for cancer survivors through the merging of art and technology. The site unites a community of survivors and invites them to express themselves through an interactive, online art gallery. Secondly, we've added a CD packaging project for alt-rock band Notary. Printed on natural fiberboard, the packaging is a minimal reference to the notary seal and the band's Chicago origins. Lastly, we've referenced the minimalism of Danish design in our site for contemporary furniture company Copenhagen Imports, for which we provided both design and development.
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