Killswitch designed the logo for MTV’s newest casting website, inspired by the most famous of heiresses, Paris Hilton. On the website for the new reality show, “I Wanna Be Paris’ New Best Friend,” Paris’ potential BFFs post videos and profiles to vie for the attention of online voters and the affection of Paris herself. Killswitch designed the mark and typographic elements around Paris‘ well-heeled public persona and her love of all things pink. We also designed and developed her shiny new casting website. That’s hot.