Vital Spark is an entrepreneurship that brings simple, effective, and economical services to improve the health and well-being of individuals and organizations. Its services include various programs such as Pilates, Yoga, Nutrition, and Massage. Killswitch assisted the company in establishing a name, created the logo and designed the marketing collateral and website to reflect the vital and healthy spirit of thecompany. The bold logo design and the flourishing illustrations of individuals and nature in tune reflect the wide spectrum of the company’s health services and effectively bridge this new brand with its innovative health concept and the consumer desires in a visually interesting way.